Every single decision a person makes nowadays is backed up by Google search.
This reflexive action is what Google defines as “micro-moments,” where a person turns to a device when you need something. People need quick answers, but more importantly, the right solutions that will satisfy their reason for searching online in the first place.
With a daily average of almost 7 billion searches on Google, one of those searches might just be looking for your business. If they saw you on search, then that means you're a visible part of their customer journey. But if you're not, then you just missed out on one interested customer.
Each business needs a variety of SEO services to improve their overall performance, especially on digital. For one thing, implementing SEO can cause a waterfall of results for your business. When you do SEO, your website rank improves, which means more visitors will find your pages in search results. With broader exposure and traffic to your valuable content, more people will visit your website, read your content, and create a list of loyal readers and users that you can contact as leads and convert as customers.
SEO helps you provide your audience with the right content at the right time they need it.